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Emotional toward
their vehicle.
They see their vehicle as more than something that gets them from point A to B. Rather, it’s a
source of pride, joy, and enables the adventure
that they crave.
Inherently curious
about their vehicle.
They know a fair amount but are always open to learn more and want to know what’s on the cutting edge. So, feel free to talk shop with them and flex your expertise. They love expanding their knowledge.
Proactive with vehicle maintenance.
They are proactive in dealing with their vehicle’s maintenance cycle and like to research and get into the details of what is required to keep their car at peak performance.
Logo System
Primary Logo
Red is the primary color.
Grey is the alternative primary color when a darker color is necessary.
All parts of the logo should be easily legible. When using the logo on a darker background, set the logo type to white.
Brand Driver
Tire Pros Brand guide
In-Store Posters
Posters can be customized and ordered at tireprosordering.com.
The art files are also available to download and hand off to your local printer:
Warranty Posters
Brand Driver
Tire Pros Brand guide
Technician Tuesdays
Once a month on Tuesday you can give one technician the spotlight. #TechnicianTuesday gives a tech the chance to:
- Answer questions
- Share interesting stories
- Share their top auto maintenance tips
- Share their weird talents
We've provided instructions on how to obtain content, post examples and tips for photography. Select "Go in-depth" to learn more.
Answering Car Questions
What’s the best part of having a friend who’s a technician? Expert advice! We can answer customer questions that we collect through Instagram Stories as well as answer popular questions you receive at your shop.
We've provided instructions on how to collect customer questions, an example answer post and how to set up an Instagram Ask Me Anything. Select "Go in-depth" to learn more.