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Emotional toward
their vehicle.
They see their vehicle as more than something that gets them from point A to B. Rather, it’s a
source of pride, joy, and enables the adventure
that they crave.
Inherently curious
about their vehicle.
They know a fair amount but are always open to learn more and want to know what’s on the cutting edge. So, feel free to talk shop with them and flex your expertise. They love expanding their knowledge.
Proactive with vehicle maintenance.
They are proactive in dealing with their vehicle’s maintenance cycle and like to research and get into the details of what is required to keep their car at peak performance.
Logo System
Primary Logo
Red is the primary color.
Grey is the alternative primary color when a darker color is necessary.
All parts of the logo should be easily legible. When using the logo on a darker background, set the logo type to white.
Logo System
Logo + Stacked Tagline
Red is the primary color.
Grey is the alternative primary color when a darker color is necessary.
All parts of the logo should be easily legible. When using the logo on a darker background, set the logo type to white.
Logo System
Logo + Horizontal Tagline
Red is the primary color.
Grey is the alternative primary color when a darker color is necessary.
All parts of the logo should be easily legible. When using the logo on a darker background, set the logo type to white.
Color Palette
Our Colors
All of the hues in the primary, secondary and accent color palettes are inspired by the personality of the brand: Energetic, confident, community/friendly, reliable, honest, optimistic.
COLOR FORMATS
CMYK: A four color process that is used in print advertising that appears in full color.
PANTONE: Is used in print advertising for better control in color output (Ex: signs, promotional materials and merchandise).
RGB/HEX NUMBERS: Colors used specifically for web.
PLEASE DO:
- Use the Tire Pros color palette only:
CMYK for print and RGB/HEX numbers or web. For better control in color output, use the PMS numbers provided. - Use colors that complement each other.
- When using multiple primary colors, always make sure to have the secondary color represented or 1-2 accent colors.
- Use the yellow and light blue colors as accent colors.
PLEASE DON’T:
- Alter the colors by adding tints.
- Add additional colors.
- Use more than 4 colors together. You should always have 1-2 primary colors combined with the secondary color and/or 1-2 accent colors.
- Use the accent colors as text on a white background.
